My Story

Over a decade in luxury fashion taught me everything about exceptional client relationships and team leadership. At Liberty London, Mulberry, NET-A-PORTER, and MATCHES, I loved the energy of the fashion world, connecting with incredible clients and working with some of the kindest and most talented people in the industry.

From personal shop floor clienteling to leading digital innovation in luxury ecommerce, I've experienced it all.

Despite looking successful on paper, something felt missing.

I couldn't picture spending the next 30 years in the same corporate environment, yet I wasn't sure what change would look like that could realistically maintain my lifestyle in challenging economic times.

Like many of the women in fashion I now work with, I was hitting all the external markers of success while feeling unfulfilled, stifled, and unclear about what would truly bring me joy.

Finding purpose through transformation

My journey began with therapy, addressing the anxiety I'd been carrying. While therapy helped me understand my past patterns, it was experiencing coaching as a client in 2020 that revealed what had been missing - someone who could help me rediscover my purpose and create a career path I truly loved.

Being made redundant in summer 2024 from MATCHES became the unexpected catalyst I needed. After the initial shock, I recognised it as an opportunity to blend my passion for luxury retail with my desire to create deeper impact.

This led me to complete my ILM Level 7 Executive Coaching training. The challenges I had faced - from imposter syndrome to burnout to feeling boxed in by rigid corporate structures - became the foundation for helping other women in fashion navigate similar journeys.

my unique approach

What makes my work unique is understanding luxury fashion from every angle - the commercial pressures, the creative potential, and the human elements that drive exceptional client experiences.

I don't offer quick fixes or generic advice. Instead, I draw upon both my executive coaching training and over a decade of luxury industry experience to guide you toward:

  • Rediscovering your sense of purpose and excitement about your work

  • Creating a career path that honours both your ambition and financial priorities

  • Building confidence to make choices that align with what truly and uniquely matters to you

Through my signature ELEVATE coaching programme, I help women in fashion who feel stifled and unfulfilled in their corporate roles transform their relationship with work - creating success that feels as good on the inside as it looks on the outside.

For luxury retailers and premium fashion brands, I bring this same transformative approach to strengthening client relationships and driving revenue growth through comprehensive personal shopping programmes.

It's about creating exceptional experiences where both you and your clients feel truly valued, seen, and understood.